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Grou B2B marketing blog

Discover how to build qualified pipeline and close deals faster using practical B2B marketing and outbound systems.

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Featured posts

How to master iGaming content marketing

How to build an iGaming content marketing strategy that generates B2B leads. Covers audience targeting, regulatory considerations, content formats and key channels.

Marketing

Aljaz Peklaj

•

Apr 15, 2026

How to master iGaming content marketing

How to build an iGaming content marketing strategy that generates B2B leads. Covers audience targeting, regulatory considerations, content formats and key channels.

Marketing

Aljaz Peklaj

•

Apr 15, 2026

How to master iGaming content marketing

How to build an iGaming content marketing strategy that generates B2B leads. Covers audience targeting, regulatory considerations, content formats and key channels.

Marketing

Aljaz Peklaj

•

Apr 15, 2026

Tools & reviews

The 15 B2B marketing tools you must have 2026

Aljaz Peklaj

•

Apr 15, 2026

Tools & reviews

The 15 B2B marketing tools you must have 2026

Aljaz Peklaj

•

Apr 15, 2026

Sales

Why your leads aren’t converting, and how to fix it

Aljaz Peklaj

•

Mar 15, 2026

Sales

Why your leads aren’t converting, and how to fix it

Aljaz Peklaj

•

Mar 15, 2026

Paid

Reddit ads for B2B: How to create ads that convert

Aljaz Peklaj

•

Mar 11, 2026

Paid

Reddit ads for B2B: How to create ads that convert

Aljaz Peklaj

•

Mar 11, 2026

Latest posts

12 effective B2B lead generation methods

The 12 B2B lead generation methods that build qualified pipeline in 2026. Covers LinkedIn content, outbound, ABM, signal-based prospecting, webinars and more.

Lead generation

Aljaz Peklaj

•

Apr 16, 2026

12 effective B2B lead generation methods

The 12 B2B lead generation methods that build qualified pipeline in 2026. Covers LinkedIn content, outbound, ABM, signal-based prospecting, webinars and more.

Lead generation

Aljaz Peklaj

•

Apr 16, 2026

12 effective B2B lead generation methods

The 12 B2B lead generation methods that build qualified pipeline in 2026. Covers LinkedIn content, outbound, ABM, signal-based prospecting, webinars and more.

Lead generation

Aljaz Peklaj

•

Apr 16, 2026

Marketing

Best B2B podcasts to listen to in 2026

Aljaz Peklaj

•

Apr 15, 2026

Marketing

Best B2B podcasts to listen to in 2026

Aljaz Peklaj

•

Apr 15, 2026

Marketing

Best B2B events to attend in 2026

Aljaz Peklaj

•

Apr 15, 2026

Marketing

Best B2B events to attend in 2026

Aljaz Peklaj

•

Apr 15, 2026

Strategy

What is flywheel marketing?

Aljaz Peklaj

•

Apr 15, 2026

Strategy

What is flywheel marketing?

Aljaz Peklaj

•

Apr 15, 2026

View all articles

Thought Leadership: A Comprehensive Guide

A practical guide to B2B thought leadership: how to build a credible point of view, choose the right channels, publish consistently and measure impact on pipeline.

Aljaz Peklaj

•

Apr 15, 2026

Thought Leadership: A Comprehensive Guide

A practical guide to B2B thought leadership: how to build a credible point of view, choose the right channels, publish consistently and measure impact on pipeline.

Aljaz Peklaj

•

Apr 15, 2026

Thought Leadership: A Comprehensive Guide

A practical guide to B2B thought leadership: how to build a credible point of view, choose the right channels, publish consistently and measure impact on pipeline.

Aljaz Peklaj

•

Apr 15, 2026

LinkedIn page vs profile: Which one should B2B companies focus on?

Aljaz Peklaj

•

Mar 15, 2026

LinkedIn page vs profile: Which one should B2B companies focus on?

Aljaz Peklaj

•

Mar 15, 2026

Lead generation

View all articles

12 effective B2B lead generation methods

The 12 B2B lead generation methods that build qualified pipeline in 2026. Covers LinkedIn content, outbound, ABM, signal-based prospecting, webinars and more.

Lead generation

Aljaz Peklaj

•

Apr 16, 2026

12 effective B2B lead generation methods

The 12 B2B lead generation methods that build qualified pipeline in 2026. Covers LinkedIn content, outbound, ABM, signal-based prospecting, webinars and more.

Lead generation

Aljaz Peklaj

•

Apr 16, 2026

12 effective B2B lead generation methods

The 12 B2B lead generation methods that build qualified pipeline in 2026. Covers LinkedIn content, outbound, ABM, signal-based prospecting, webinars and more.

Lead generation

Aljaz Peklaj

•

Apr 16, 2026

Lead generation

Demand generation vs lead generation

Aljaz Peklaj

•

Apr 15, 2026

Lead generation

Demand generation vs lead generation

Aljaz Peklaj

•

Apr 15, 2026

Lead generation

Lead generation: a comprehensive guide

Aljaz Peklaj

•

Apr 15, 2026

Lead generation

Lead generation: a comprehensive guide

Aljaz Peklaj

•

Apr 15, 2026

Outbound

View all articles

A complete guide to cold email outreach

Cold email strategy, sequence structure, subject lines and examples for B2B teams. Learn what separates high-reply campaigns from ones that get ignored.

Outbound

Aljaz Peklaj

•

Apr 15, 2026

A complete guide to cold email outreach

Cold email strategy, sequence structure, subject lines and examples for B2B teams. Learn what separates high-reply campaigns from ones that get ignored.

Outbound

Aljaz Peklaj

•

Apr 15, 2026

A complete guide to cold email outreach

Cold email strategy, sequence structure, subject lines and examples for B2B teams. Learn what separates high-reply campaigns from ones that get ignored.

Outbound

Aljaz Peklaj

•

Apr 15, 2026

Outbound

Cold email outreach for B2B: Strategy, examples and best practices

Aljaz Peklaj

•

Mar 15, 2026

Outbound

Cold email outreach for B2B: Strategy, examples and best practices

Aljaz Peklaj

•

Mar 15, 2026

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Marketing

View all articles

Best B2B podcasts to listen to in 2026

The 20 B2B podcasts worth your time in 2026. From Lenny's and Acquired to Exit Five and Stacking Growth, with notes on what makes each one genuinely useful.

Marketing

Aljaz Peklaj

•

Apr 15, 2026

Best B2B podcasts to listen to in 2026

The 20 B2B podcasts worth your time in 2026. From Lenny's and Acquired to Exit Five and Stacking Growth, with notes on what makes each one genuinely useful.

Marketing

Aljaz Peklaj

•

Apr 15, 2026

Best B2B podcasts to listen to in 2026

The 20 B2B podcasts worth your time in 2026. From Lenny's and Acquired to Exit Five and Stacking Growth, with notes on what makes each one genuinely useful.

Marketing

Aljaz Peklaj

•

Apr 15, 2026

Marketing

Best B2B events to attend in 2026

Aljaz Peklaj

•

Apr 15, 2026

Marketing

Best B2B events to attend in 2026

Aljaz Peklaj

•

Apr 15, 2026

Marketing

B2B marketing trends to watch in 2026

Aljaz Peklaj

•

Apr 15, 2026

Marketing

B2B marketing trends to watch in 2026

Aljaz Peklaj

•

Apr 15, 2026

Marketing

Top B2B directories worth listing on

Aljaz Peklaj

•

Apr 15, 2026

Marketing

Top B2B directories worth listing on

Aljaz Peklaj

•

Apr 15, 2026

Paid

View all articles

Reddit ads for B2B: How to create ads that convert

How to run Reddit ads that convert for B2B. Covers offer design, subreddit targeting, native creative, tracking setup and a weekly optimisation loop for lead quality.

Paid

Aljaz Peklaj

•

Mar 11, 2026

Reddit ads for B2B: How to create ads that convert

How to run Reddit ads that convert for B2B. Covers offer design, subreddit targeting, native creative, tracking setup and a weekly optimisation loop for lead quality.

Paid

Aljaz Peklaj

•

Mar 11, 2026

Reddit ads for B2B: How to create ads that convert

How to run Reddit ads that convert for B2B. Covers offer design, subreddit targeting, native creative, tracking setup and a weekly optimisation loop for lead quality.

Paid

Aljaz Peklaj

•

Mar 11, 2026

Sales

View all articles

Enhancing B2B customer loyalty

How to build B2B customer loyalty that reduces churn and drives expansion revenue. Covers onboarding, success programmes, communication cadence and retention metrics.

Sales

Aljaz Peklaj

•

Apr 15, 2026

Enhancing B2B customer loyalty

How to build B2B customer loyalty that reduces churn and drives expansion revenue. Covers onboarding, success programmes, communication cadence and retention metrics.

Sales

Aljaz Peklaj

•

Apr 15, 2026

Enhancing B2B customer loyalty

How to build B2B customer loyalty that reduces churn and drives expansion revenue. Covers onboarding, success programmes, communication cadence and retention metrics.

Sales

Aljaz Peklaj

•

Apr 15, 2026

Sales

Why your leads aren’t converting, and how to fix it

Aljaz Peklaj

•

Mar 15, 2026

Sales

Why your leads aren’t converting, and how to fix it

Aljaz Peklaj

•

Mar 15, 2026

Strategy

View all articles

What is flywheel marketing?

Flywheel marketing explained: how it replaces the traditional funnel model, why retention drives acquisition and how B2B companies apply it to generate sustainable pipeline.

Strategy

Aljaz Peklaj

•

Apr 15, 2026

What is flywheel marketing?

Flywheel marketing explained: how it replaces the traditional funnel model, why retention drives acquisition and how B2B companies apply it to generate sustainable pipeline.

Strategy

Aljaz Peklaj

•

Apr 15, 2026

What is flywheel marketing?

Flywheel marketing explained: how it replaces the traditional funnel model, why retention drives acquisition and how B2B companies apply it to generate sustainable pipeline.

Strategy

Aljaz Peklaj

•

Apr 15, 2026

Strategy

A comprehensive guide to essential B2B metrics

Aljaz Peklaj

•

Apr 15, 2026

Strategy

A comprehensive guide to essential B2B metrics

Aljaz Peklaj

•

Apr 15, 2026

Strategy

Account-based marketing: a comprehensive guide

Aljaz Peklaj

•

Apr 15, 2026

Strategy

Account-based marketing: a comprehensive guide

Aljaz Peklaj

•

Apr 15, 2026

Strategy

The hourglass funnel: a comprehensive guide

Aljaz Peklaj

•

Apr 15, 2026

Strategy

The hourglass funnel: a comprehensive guide

Aljaz Peklaj

•

Apr 15, 2026

Tools & reviews

Tools

Tools & reviews

View all articles

Top B2B email marketing tools in 2026

The best B2B email marketing tools in 2026 compared by deliverability, automation, segmentation and pricing. Find the right fit for your team size and use case.

Tools & reviews

Aljaz Peklaj

•

Apr 15, 2026

Top B2B email marketing tools in 2026

The best B2B email marketing tools in 2026 compared by deliverability, automation, segmentation and pricing. Find the right fit for your team size and use case.

Tools & reviews

Aljaz Peklaj

•

Apr 15, 2026

Top B2B email marketing tools in 2026

The best B2B email marketing tools in 2026 compared by deliverability, automation, segmentation and pricing. Find the right fit for your team size and use case.

Tools & reviews

Aljaz Peklaj

•

Apr 15, 2026